GUCCI

Business Spotlight - - UNITED STATES -

FOUNDED in 1921 in Florence by Guc­cio Gucci.

CEO Marco Biz­zarri

CRE­ATIVE DIREC­TOR Alessan­dro Michele

LOGO The main Gucci logo con­sists of two in­ter­lock­ing “Gs”. The left “G” is up­right, whereas the right “G” is up­side down.

ICONIC PROD­UCT Gucci’s fa­mous flo­ral-print silk scarf was first made at the per­sonal re­quest of Grace Kelly in 1966.

FA­MOUS FACE English singer/ac­tor Harry Styles.

OWNER Ker­ing S.A., an in­ter­na­tional lux­ury group.

SO­CIAL STRATEGY Gucci works with In­sta­gram in­flu­encers such as the rap­per A$AP Rocky (@as­aprocky), and com­mis­sioned In­sta­gram artists like Un­skilled Worker (@un­skilled worker) and Trevor An­drew (@trou­ble­an­drew) to col­lab­o­rate on col­lec­tions.

TOP IN­FLU­ENCERS Florence Welch (@florence), Jared Leto (@jared leto), Hari Nef (@harinef)

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