FOUNDED in 1921 in Florence by Guccio Gucci.
CEO Marco Bizzarri
CREATIVE DIRECTOR Alessandro Michele
LOGO The main Gucci logo consists of two interlocking “Gs”. The left “G” is upright, whereas the right “G” is upside down.
ICONIC PRODUCT Gucci’s famous floral-print silk scarf was first made at the personal request of Grace Kelly in 1966.
FAMOUS FACE English singer/actor Harry Styles.
OWNER Kering S.A., an international luxury group.
SOCIAL STRATEGY Gucci works with Instagram influencers such as the rapper A$AP Rocky (@asaprocky), and commissioned Instagram artists like Unskilled Worker (@unskilled worker) and Trevor Andrew (@troubleandrew) to collaborate on collections.
TOP INFLUENCERS Florence Welch (@florence), Jared Leto (@jared leto), Hari Nef (@harinef)