Strate­gies for Suc­cess

Use­ful tips for boost­ing your ca­reer

Business Spotlight - - CONTENTS -

Whether you’re stuck in a ca­reer rut, con­tem­plat­ing your next job move or want­ing to branch out on your own, there are many ways to give your­self a pro­fes­sional boost. We’ve col­lected ten tips and case stud­ies to in­spire you in your ca­reer de­vel­op­ment.


Have you had enough of your job but don’t know what to do? Should you grin and bear it or make the leap into the un­known? It might be ter­ri­fy­ing to rein­vent your­self, but it’s cer­tainly not im­pos­si­ble — par­tic­u­larly if you have a help­ing hand. For ex­am­ple, Richard Alder­son started out as an IT con­sul­tant be­fore re­al­iz­ing that he was in the wrong job. He now runs Ca­reer­shifters, a firm that of­fers work­shops, cour­ses and coach­ing to help peo­ple find work they love. One of his clients was Lizzie Fouracre.

Case study: Lizzie Fouracre, founder of The Hum­ble Re­treat

Af­ter univer­sity, Lizzie Fouracre’s brother asked her to help him run a tech­nol­ogy startup. The com­pany was ex­tremely suc­cess­ful, grow­ing into a team of 60 within the seven years that she worked there. But deep down, Fouracre knew she wasn’t liv­ing her dream — she was help­ing her brother.

“I reached a point when I felt I just couldn’t do this any­more,” she says.

Zum Auf­takt un­seres The­mas „Kar­riere“stellt Ih­nen LOIS HOYAL zehn Per­so­nen vor, die Maß­nah­men er­grif­fen haben, um ihrer beru­flichen Lauf­bahn eine neue Rich­tung zu geben. MEDIUM

Fouracre left the com­pany and went walk­ing around the UK for two months, with just a tent, a ruck­sack and ques­tions about her next move. “I needed some peace away from the noise so I could lis­ten to my­self. Then I re­al­ized what I was do­ing was very restora­tive and wanted to make this avail­able to oth­ers — just walk­ing, be­ing mind­ful of your­self, get­ting back to ba­sics and find­ing hap­pi­ness in the hum­ble things in life.”

As a re­sult, Fouracre opened The Hum­ble Re­treat, a con­verted barn in the Shrop­shire Hills, of­fer­ing yoga, walk­ing, home­made food and a place to get back to ba­sics. She has been run­ning the re­treat for a year now. “I’ve never had so much con­vic­tion about any­thing in my life apart from this. I’m pos­i­tive that this is a re­sult of me lis­ten­ing to my in­tu­ition, which I’d ig­nored for so long.”

Her mes­sage to oth­ers: “Be­lieve in your­self!”­reer­ www.the­hum­blere­


Many of us dream of hav­ing it all: com­bin­ing a ful­fill­ing ca­reer with hav­ing a fam­ily. But those dreams can crum­ble when con­fronted with re­al­ity. Ex­pec­tant par­ents worry that tak­ing an ex­tended break from the work­place might dam­age their fu­ture ca­reer chances — not to men­tion the tem­po­rary loss of in­come.

But those pre­par­ing for parental leave can breathe a sigh of re­lief. Be­com­ing a par­ent can ac­tu­ally help you hone a broad range of skills that can trans­late into suc­cess upon your re­turn to the of­fice.

Deal­ing with tod­dlers equips par­ents with top ne­go­ti­a­tion and diplo­macy tac­tics. Mul­ti­task­ing at home also makes you bril­liant at time man­age­ment. But po­ten­tial par­ents need to plan how to keep in touch with their em­ployer. Hav­ing a per­for­mance re­view be­fore you leave also pro­vides a use­ful record of your com­pe­ten­cies and re­spon­si­bil­i­ties for when you re­turn.

Case study: Jes­sica Chivers, CEO, Ta­len­t­keep­ers

Be­fore hav­ing two chil­dren, Jes­sica Chivers worked in learn­ing and de­vel­op­ment for Bar­clays bank in the City of Lon­don. Af­ter be­com­ing a mother, she moved into a free­lance coach­ing role be­fore writ­ing a book, Moth­ers Work! How to Get a Grip on Guilt and Make a Smooth Re­turn to Work (Hay House). “I saw this com­plete in­com­pat­i­bil­ity be­tween be­ing a par­ent and be­ing a pro­fes­sional. I also saw a com­plete waste of tal­ent,” says Chivers.

The process of writ­ing the book com­bined with her ca­reer ex­pe­ri­ence and coach­ing back­ground in­spired her to set up Ta­len­t­keep­ers in 2012. Now, Chivers works with em­ploy­ers to help their em­ploy­ees through the jour­ney out of and back into the busi­ness af­ter ma­ter­nity leave and other ex­tended pe­ri­ods away from work.


Chivers re­ally does ap­pear to have it all. “Work­ing for my­self has en­abled me to be in con­trol of my own diary and com­bine hav­ing a fam­ily with do­ing re­ally in­ter­est­ing work.” www.ta­len­t­keep­­men/kinder­fam­i­lie/el­tern­geld/ el­tern­geld-node.html


Are you feel­ing burned out? Do you want to pur­sue some per­sonal goals? Or do you sim­ply need some time off? A sab­bat­i­cal might be the an­swer.

The good news is that trav­el­ling round the world or go­ing on a wild ad­ven­ture can help you grow as an in­di­vid­ual and give you re­newed en­thu­si­asm for work. But be­fore tak­ing a break, check your com­pany’s at­ti­tude to­wards and pol­icy on sab­bat­i­cals and plan your bud­get. And don’t for­get to stay in touch with your em­ployer while you’re away.

Case study: Lisa Hoashi, life coach

In 2013, Lisa Hoashi took a brave step into the un­known and quit her job in hu­man­i­tar­ian aid com­mu­ni­ca­tions. It wasn’t easy: Hoashi had worked hard at her ca­reer and was proud of the work she was do­ing.

At the same time, she sensed she was on the wrong path. “My job was in­creas­ingly cor­po­rate, in­volved more travel, more hours and con­sid­er­able stress. There was so much more I wanted in my life: I wanted a part­ner, a fam­ily, a life closer to na­ture, and more time for cre­ative pro­jects and to be with fam­ily and friends.” So, Hoashi planned to spend the sum­mer ex­plor­ing around her home in Port­land, Ore­gon, be­fore trav­el­ling in Mex­ico and South Amer­ica.

As of­ten hap­pens, Hoashi’s plans changed sig­nif­i­cantly once she was on the road. In­stead of head­ing to Mex­ico, she flew out to see a friend in the south of France. Then she headed on to Spain, where she met and fell in love with a Cata­lan farmer.

Af­ter a four-month tour of South Amer­ica, the pair re­turned to live near Barcelona. They are now mar­ried, with a daugh­ter, and a son on the way.



For Hoashi, the sab­bat­i­cal proved trans­for­ma­tional. “It gave me the time and space to con­nect with what I val­ued most in life, to re­store my health and vi­tal­ity af­ter so many years of burnout, and to rec­og­nize new pos­si­bil­i­ties for my life that bet­ter aligned with who I re­ally wanted to be.”

Work­ing with a life coach years ear­lier had helped Hoashi re­al­ize how im­por­tant a sab­bat­i­cal was for her. She de­cided she wanted to help oth­ers to fol­low through on their dreams and trained to be­come a cer­ti­fied life coach. “There is so much more out there for you,” says Hoashi.



You’re never too old to learn. And study­ing later in life can help you change ca­reer di­rec­tion, learn new skills and de­velop an en­tirely new net­work. Now that you’re all grown up, it’s time for a grown-up course, such as the Sloan Masters in Lead­er­ship and Strat­egy at Lon­don Busi­ness School (LBS), with a group of se­nior man­agers aged be­tween 35 and 55.

Case study: Jean-philippe Verdier, found­ing part­ner, Verdier & Co.

Leav­ing the world of big bank­ing isn’t an easy step, par­tic­u­larly af­ter work­ing as an in­vest­ment banker with well-known firms such as BNP Paribas, Deutsche Bank or Green­hill. But tak­ing the mas­ter’s course gave Jean-philippe Verdier the con­fi­dence and skills to make the leap and set up his own busi­ness, the cor­po­rate fi­nance bou­tique Verdier & Co., in 2016. The firm has since grown to have four mem­bers of staff and a port­fo­lio of clients, in­clud­ing big names.

Verdier was ini­tially drawn to the course be­cause he wished to broaden his hori­zons. “I wanted to in­vest in my­self for the fol­low­ing decades, de­velop soft skills such as team lead­er­ship, and equip my­self with a broader per­spec­tive, for in­stance

un­der­stand­ing key strate­gic is­sues and how things ‘work’ in to­day’s cor­po­rate world.” He also felt he needed to take a step back af­ter 20 years’ work­ing in bank­ing and fi­nance and in­vest in him­self for the next 20 years and more.

Verdier’s cour­ses in­cluded those re­lated to en­trepreneur­ship, manag­ing peo­ple and manag­ing a grow­ing busi­ness. The new knowl­edge shaped him for his next po­si­tion and pro­vided him with the self-con­fi­dence to start his own firm. Net­work­ing with ex­pe­ri­enced ex­ec­u­tives also helped. “I re­cruited some of my team via the LBS net­work and also won my sec­ond — and very big — client via the net­work there.”

Verdier cau­tions any­one con­sid­er­ing a mas­ter’s not to ex­pect to get the dream job im­me­di­ately af­ter the pro­gramme. Also, you need to be hon­est with your­self. “You can only get out of the course what you put into it,” he says. And re­mem­ber: a mas­ter’s is not with­out a cost — it’s a big com­mit­ment both fi­nan­cially and emo­tion­ally. https://www.lon­­grammes/masters-cour­ses/sloan­mas­ters-in-lead­er­ship-and-strat­egy


As the cap­i­tal of the con­ser­va­tive King­dom of Saudi Ara­bia, Riyadh might be con­sid­ered a daunt­ing place for an ex­pat wo­man seek­ing work. How do you nav­i­gate a world with re­stric­tions re­gard­ing women if you’re used to the com­par­a­tive free­dom of the West? As long as you ad­here to ob­vi­ous tra­di­tional ex­pec­ta­tions, such as cov­er­ing your­self up in pub­lic, you can still en­joy a re­ward­ing ca­reer.

Just re­mem­ber: re­spect cul­tural dif­fer­ences — al­ways.

Case study: Leigh-jane Ober­mayer, founder of First Con­tact

Thanks to her nat­u­rally in­quis­i­tive na­ture, Leigh­jane Ober­mayer quickly grew knowl­edge­able about Riyadh af­ter mov­ing there with her fam­ily. Her new­found knowl­edge let her help other new fam­i­lies when they ar­rived. So she thought, “Why not do this as a busi­ness?” and opened a com­pany

that re­lo­cates Western fam­i­lies to Riyadh and pro­vides on­board­ing ser­vices, in­te­grat­ing and fa­mil­iar­iz­ing them with Riyadh.

She called her busi­ness “First Con­tact”, af­ter the Star Trek film. “It’s all a bit alien-like when you first ar­rive here,” she jokes. Ober­mayer was pleas­antly sur­prised to find that work­ing in Saudi Ara­bia as a Western wo­man has its ad­van­tages. “Lo­cals are al­most in­tim­i­dated by an ex­pat fe­male, as you come across as be­ing so con­fi­dent. The rules don’t re­ally ap­ply to you, so you can’t re­ally break them.”­eign-travel-ad­vice/saudi-ara­bia


Some­times, you have to de­cide what you re­ally want out of life: more money and less time? Or the op­po­site?

Down­siz­ing your ca­reer can mean an up­turn in qual­ity of life. Ex­it­ing the rat race and choos­ing a sim­pler life­style can bring greater per­sonal hap­pi­ness. Of course, it can also mean less fi­nan­cial se­cu­rity.

In any case, it needn’t mean the end of your ca­reer. You can bring fresh en­thu­si­asm to a less stress­ful job, shine in your new po­si­tion and achieve a bet­ter work-life bal­ance at the same time.

Case study: Amanda Ing, man­ager of hol­i­day cot­tages

Amanda Ing’s progress along a pre­de­fined ca­reer path seemed guar­an­teed af­ter she joined British re­tailer Marks & Spencer as a man­age­ment trainee in 1989. Ing climbed the lad­der, mov­ing from store man­ager to pro­ject man­ager in the food group be­fore be­com­ing a sales man­ager for a bak­ery.

But her in­creas­ing frus­tra­tion at the ever-chang­ing pri­or­i­ties and pol­i­tics of a large com­pany, and the feel­ing that she wasn’t fully ap­pre­ci­ated, meant that she hap­pily took a re­dun­dancy pack­age when it was of­fered.

Nowa­days, Ing and her hus­band, Kevin, man­age a port­fo­lio of hol­i­day cot­tages in the North York­shire vil­lage of Staithes and run var­i­ous prop­erty de­vel­op­ment pro­jects. Her work makes use of the skills learned at M&S, whether mar­ket­ing the cot­tages, de­vel­op­ing the web­site or en­sur­ing that the guest ex­pe­ri­ence is the best at all times.


Ing loves the va­ri­ety of her work, say­ing that “no two days are ever the same”. What’s more, the change has made her more bal­anced. “Work­ing for my­self means that the only boss I have to an­swer to is me!” https://www.mon­­reer-ad­vice/ar­ti­cle/down­shift- ca­reer1116 https://stayin­


Do you want to travel and study? Why not get the best of both worlds and study abroad? In to­day’s in­creas­ingly glob­al­ized world, study­ing abroad can ex­pand per­sonal hori­zons and open up a world of pro­fes­sional op­por­tu­ni­ties, says Sta­cie Ne­vadom­ski Ber­dan, au­thor and co-au­thor of sev­eral ca­reer books, in­clud­ing Get Ahead by Go­ing Abroad (William Mor­row).

Im­mers­ing your­self in a for­eign cul­ture and ex­pe­ri­enc­ing dif­fer­ent ways of think­ing leads to new per­spec­tives about peo­ple, places and, of­ten, your­self.

Ex­ec­u­tives value the in­tel­lec­tual cu­rios­ity as­so­ci­ated with those who have stud­ied in a for­eign coun­try, Ber­dan says. “Most say that if they re­ceived two ré­sumés that were ex­actly the same ex­cept one had stud­ied abroad, they would choose the lat­ter, cit­ing at­tributes such as cross-cul­tural aware­ness, crit­i­cal think­ing, adapt­abil­ity, mul­ti­ple lan­guage skills and global mo­bil­ity.”

Of course, study­ing abroad may not be prac­ti­cal for ev­ery­one. It might cost too much or not fit in with com­mit­ments at home. In that case, an in­ter­na­tional as­sign­ment, dis­tance learn­ing or learn­ing an­other lan­guage can help you be­come a global player.


Case study: Deni Gal­i­jas, stu­dent at EU Busi­ness School, Barcelona

At­tracted by its in­ter­na­tional en­vi­ron­ment and its top lec­tur­ers and lo­ca­tion, Deni Gal­i­jas en­rolled at the EU Busi­ness School in Barcelona in 2017. He’s cur­rently writ­ing his dis­ser­ta­tion for an MBA in com­mu­ni­ca­tion and PR, as well as an MSC in in­ter­na­tional man­age­ment.

Gal­i­jas, who is Ger­man, took the course to bring his gen­eral busi­ness knowl­edge to a higher level and set a good foun­da­tion for fu­ture work op­por­tu­ni­ties. The mul­ti­cul­tural en­vi­ron­ment of the course was a clear high­light for Gal­i­jas: “To learn and in­ter­act with peo­ple from dif­fer­ent cul­tures helps a per­son de­velop and grow, while at the same time broad­en­ing their per­spec­tives on busi­ness and life.”

Any­body think­ing about study­ing abroad should “just do it”, he says. “If you stay open-minded, the ben­e­fits of study­ing abroad will com­pen­sate for the in­vest­ment.”­ https://sta­cieber­­cie-ber­dan


You don’t know what to do next in your ca­reer? If you’re stuck for ideas, then why not hire a ca­reer coach? Ob­jec­tive pro­fes­sional ad­vice can help you dis­cover your ca­reer goals and take dif­fi­cult ca­reer de­ci­sions. But make sure you find the right coach for you — the chem­istry has to be right.

Case study: Joe Foote re­ceived coach­ing af­ter leav­ing the mu­sic busi­ness

Work­ing as an events pro­moter in the mu­sic in­dus­try might sound glam­orous, but af­ter sev­eral years’ hard work, its com­pet­i­tive na­ture and long hours left Joe Foote want­ing a ca­reer change.

Un­sure of what to do next, Foote got in touch with Steve Flin­ders, a life and ca­reer coach and Busi­ness Spot­light au­thor. “I was stuck,” Foote says. “I had no idea what I wanted to do.” Over a cou­ple of months, the pair dis­cussed ques­tions such as what Foote wanted from his ca­reer and what in­ter­ested him.


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