Case study: Feed­back

Business Spotlight - - IN­TER­VIEW -

The fol­low­ing com­ments are pro­vided as food for thought. Dif­fer­ent in­ter­pre­ta­tions are, of course, pos­si­ble.

What does Daniela think her per­sonal de­vel­op­ment pri­or­i­ties are?

Daniela is think­ing of her needs very specif­i­cally in terms of de­vel­op­ing brand and mar­ket­ing skills. She sees this as a gap in her cur­rent skill set, which might limit her pos­si­bil­i­ties for pro­mo­tion to the next level within the cur­rent or­ga­ni­za­tional struc­ture.

What are Dirk’s aims with his feed­back?

Dirk is try­ing to get Daniela to think more broadly about her ca­reer de­vel­op­ment. He gives use­ful prag­matic feed­back about her pre­sen­ta­tion skills, which is clearly im­por­tant if she has to present to cus­tomers reg­u­larly. He also ad­vises her to think more about the lead­er­ship as­pect of her de­vel­op­ment, par­tic­u­larly in terms of strate­gic think­ing at a time of change. Dirk thinks that Daniela should con­sider de­vel­op­ing a more cross-func­tional mind­set. He sug­gests that she should work on projects with R&D to broaden her skills be­yond her own area, build her net­work and de­velop a wider pro­file within the or­ga­ni­za­tion.

How well does Daniela re­act to Dirk’s sug­ges­tions?

It’s not clear that Daniela re­ally lis­tens to or un­der­stands what Dirk is propos­ing and why. Her re­sponses are gen­er­ally neg­a­tive, de­fend­ing her own view­point and not think­ing about the op­por­tu­ni­ties of­fered in an al­ter­na­tive view­point. On the other hand, one could say that Daniela has clear goals and is de­ter­mined and fo­cused on her own needs and mo­ti­va­tions.

How could Dirk have han­dled this con­ver­sa­tion more ef­fec­tively?

Dirk’s style is di­rect and ad­vi­sory. He tells Daniela what he thinks, with too lit­tle ex­pla­na­tion of the ben­e­fits of his ideas for Daniela. As a re­sult, it is too easy for Daniela to re­ject his ideas and not con­sider them fully. Dirk could have used more of a coach­ing style, ask­ing Daniela open ques­tions that could have helped her to re­flect more and to en­gage with al­ter­na­tive ideas.

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