Business Spotlight

Do you stand out?

Here, we provide some key phrases and expression­s you can use to highlight your strengths, skills and qualificat­ions in your covering letter or email.

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9. Use your connection­s

Kate: Starting with “Dear Sir or Madam” isn’t great. Find out the name of the HR manager. You need to namedrop the recipient and, ideally, someone else in the first line. Having a referral gives you a better chance at getting an interview.

10. Simply the best!

Kate: This one is really good. Take out “I would be thrilled to join such an innovative company” as you already say “delighted”. Good luck!

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