Business Spotlight

Evangelize

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➻ Example

“Jenny, it’s your job to evangelize for the new product line.”

➻ Explanatio­n

In standard English, to “evangelize someone” means to “convert them to Christiani­ty”. In business jargon, the term refers to persuading clients or staff to buy or accept a product or policy. Some firms even use the word “evangelist” in job titles.

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