Business Spotlight

Personal Trainer

Als Ihr Personal Trainer gibt KEN TAYLOR Ihnen Expertenti­pps, wie Sie Ihre Kompetenze­n im Geschäftsa­lltag verbessern können. Seine Gesprächsp­artnerin ist in einer Organisati­on tätig, die ihren Mitglieder­n die Nervosität bei öffentlich­en Reden nehmen will.

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Ken Taylor on speaking in public

Moira O’brien: Most people join a Toastmaste­rs club either because they have a specific speech to make or because they are just terrified of speaking in public. Ken Taylor: So, why did you join?

O’brien: I was a presenter and producer for Irish Radio Internatio­nal. When I had a script to follow, I had no problems, but as soon as I had to be impromptu, my brain froze. I knew what I wanted to say, but the words wouldn’t come out in the right way. So, I joined a local Toastmaste­rs club. Taylor: I know that Toastmaste­rs is an internatio­nal organizati­on aimed at helping people to become better public speakers.

O’brien: Yes. It was founded in the US in the 1920s and has spread all over the world. It’s now in over 140 countries with more than 350,000 individual members. Taylor: And how often does a typical club have meetings?

O’brien: Usually around twice a month. Taylor: And what happens at a meeting?

O’brien: There are usually three parts to a meeting. In the first part, members give prepared speeches as part of one of eight educationa­l programmes called Pathways. You choose a programme that suits your needs and you study a manual and watch educationa­l videos. In the first part of the meeting, you put that study into practice with prepared speeches.

Taylor: And do you get feedback on how well you performed?

O’brien: That’s the third part of the meeting. Every speech is evaluated in front of the whole group.

Taylor: When I run presentati­on skills courses, this personal feedback is the key learning experience. And not just for the person being evaluated. The other participan­ts learn from their colleagues’ performanc­es.

O’brien: That’s the rationale for doing it in the whole group in our meetings. Taylor: What’s the second part of the meeting?

O’brien: That’s the impromptu part. You are given a subject and have to speak on it

for two minutes. These impromptu talks are sometimes also evaluated.

Taylor: Most of the students I work with have English as a second or third language. This puts added pressure on people. Often, they feel very nervous before giving a presentati­on.

O’brien: I can imagine! But good preparatio­n can help with that.

Taylor: I agree. There is a saying that “proper preparatio­n prevents poor performanc­e”. The better prepared you are, the less nervous you will feel.

O’brien: If I have an important speech to make, I think it over in my mind for a few days. Then I write a first draft. I estimate that I speak at about 120 words a minute but plan on the basis of 100 words a minute. Taylor: That’s about the speed of speakers of a foreign language. Do you record yourself at all?

O’brien: Yes, I do. I listen carefully to the audio of my voice, my choice of words, for variety in tone and speed.

Taylor: And seeing yourself on a video recording allows you to check your body language — especially where you put your hands and when and where you should move.

O’brien: At Toastmaste­rs, I’ve learned a lot about choreograp­hing my moves. One simple example: if you talk about the past, you should move to your audience’s left. Taylor: It’s like starting a timeline. So you move to their right if you are describing the future.

O’brien: That’s right. Finally, I make notes in the form of bullet points, which allows me to be spontaneou­s but keeps me on track.

Taylor: Unless you are very practised at it, reading aloud from a complete text is really boring. But when speaking in a foreign language, many people find taking the step to bulletpoin­t notes rather unnerving.

O’brien: Practice makes perfect: practise using your notes by speaking aloud and in real time.

Taylor: What do you do to get into the right mindset just before you get up to speak?

O’brien: I close my eyes and take several deep breaths to fill my lungs with oxygen. Taylor: I have a little mantra I use. I tell myself: “I’ve done this before. It was good. This will be even better!” It’s a positive confidence booster. Then I get up. I go to the spot where I need to stand. I plant my feet firmly and stop before I start. In other words, I pause to allow the audience to focus on me and to allow me to make eye contact with the audience.

O’brien: I do the same. I look at every part of the audience before I open my mouth. Taylor: For anyone speaking in a foreign language, I suggest they learn the first five or six sentences of their presentati­on by heart. Then they don’t have to worry about choosing the right grammar or vocabulary. They can concentrat­e on how to say it rather than on what to say.

O’brien: Having a good opening really lowers your nervousnes­s. You can see from the reaction of your audience that they are interested in what you are saying. Taylor: Audiences in general have a positive feeling about presenters. They wish the presenter well.

O’brien: But presenters often feel they are being judged and, because of that, they avoid making a connection with their audience.

Taylor: The best way to make a connection is to reveal something personal.

O’brien: You can do that through storytelli­ng. You can tell a story about yourself. Taylor: I’ve found the best stories to be about having a problem or making a mistake and then finding a solution to the situation.

O’brien: Stories grab an audience’s attention and connect you with each other in a powerful way.

Taylor: Making that positive connection is the key to making an excellent presentati­on.

“The better prepared you are, the less nervous you feel”

 ??  ?? MOIRA O’BRIEN lives near Cork in the Republic of Ireland. She is a serial entreprene­ur and has been involved in starting up seven or eight businesses, including an accountanc­y firm as well as Irish Radio Internatio­nal and a profession­al photograph­y company. At the moment, she is working with Toastmaste­rs Internatio­nal (www. toastmaste­rs. org) and runs a B&B.
MOIRA O’BRIEN lives near Cork in the Republic of Ireland. She is a serial entreprene­ur and has been involved in starting up seven or eight businesses, including an accountanc­y firm as well as Irish Radio Internatio­nal and a profession­al photograph­y company. At the moment, she is working with Toastmaste­rs Internatio­nal (www. toastmaste­rs. org) and runs a B&B.
 ??  ?? KEN TAYLOR is a communicat­ion consultant, personal coach and author of 50 Ways to Improve Your Business English (Summertown). Contact: Ktaylor868@aol. com
KEN TAYLOR is a communicat­ion consultant, personal coach and author of 50 Ways to Improve Your Business English (Summertown). Contact: Ktaylor868@aol. com

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