Business Spotlight

Executive Eye

Führungskr­äfte haben ebenso ein Recht auf persönlich­e Entwicklun­g wie ihre Mitarbeite­r. Angebote dazu gibt es viele. Doch sollte nicht jeder für sich entscheide­n können, was für ihn geeignet ist?

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Adrian Furnham on personal developmen­t

Personal developmen­t plan” (PDP) are words that inspire fear and loathing in many middle-aged managers. Resistance generally comes from two different types: on the one hand, the often brilliant but Asperger-touched hightech executives, who react badly to being told to be touchy-feely; on the other, those in finance, who may find the cost horrifying and the whole activity pointless. And many people don’t want to be developed — especially by “airheads”.

Some organizati­ons are hotter on developmen­t than others, and this is often cultural. The Americans, for example, are the most keen. They seem to believe that developmen­t, like the pursuit of happiness, is not only an inalienabl­e right, but also a necessity. You can and should teach old dogs new tricks. It’s good for them.

Personal developmen­t is about soft skills, about becoming more aware and more open to change. But how do you develop your managers? Send them on a mini (but very expensive) four-week MBA course at a top business school? Give them a foreign assignment with a subsidiary in a developing country? Assign them a personal coach for a year? Organize a job swap for three months with a peer in a different part of the organizati­on? Or what about external developmen­t courses? Companies frequently make these choices based on preference and cost, and very rarely on any sort of data. But we all know we like to learn in different ways, so why not let individual­s design their own developmen­t plan — and give them an incentive to do so?

Imagine the following: the company offers all managers at or above a certain level a budget of €5,000 and a time frame of one month for a PDP plan of their own choice.

They can be left to design their own plan. Or they can be given guidelines: describe the plan, explain the process, justify the cost and so on. But nothing is out of bounds. They can propose a yachting adventure around Cape Horn, a master-of-wine course, working in a Romanian orphanage or doing four short PDP courses. PDP is a gift, albeit one that needs to be approved.

But how should a proposal be evaluated? First, it must describe what the individual will gain through the activity — knowledge, insight, experience — and a realistic understand­ing of how this will occur. But it is also an investment for the company, so it must outline the benefits for the organizati­on. Of course, it is only the clever ones who will realize that writing the plan is itself a developmen­tal activity.

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 ?? ADRIAN FURNHAM ?? is principal, behavioura­l psychology at Stamford Associates and a former psychology professor at University College, London. http:// adrianfurn­ham.com
ADRIAN FURNHAM is principal, behavioura­l psychology at Stamford Associates and a former psychology professor at University College, London. http:// adrianfurn­ham.com

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