What did they say again?
English is rich in idiomatic expressions. You can learn some of the common ones used to talk about the business of sales in these short dialogues.
First, the idiomatic way
Ron: You’re back already? What happened?
Jules: The meeting didn’t go well. They’re not sold on the idea of changing suppliers right now. Ron: Maybe you’re selling us short.
Now, more simply
Ron: You’re back already? What happened?
Jules: The meeting didn’t go well. They’re not convinced about the idea of changing suppliers right now.
Ron: Maybe you’re describing us in a way that doesn’t focus on how good we are.
First, the idiomatic way
Ron: So, what’s the deal with the client?
Jules: We have scheduled a meeting on Friday, but I think they might cancel it. Unless I can promise them a much better solution, it’ll be a really tough sell.
Now, more simply
Ron: So, what’s the current situation and problem with the client? Jules: We have scheduled a meeting on Friday, but I think they might cancel it. Unless I can promise them a much better solution, it’ll be really difficult to persuade them to accept our offer.
First, read the two versions of the short conversations. Then cover up the simpler version and read the idiomatic dialogue again. Can you remember the meanings?
First, the idiomatic way
Ron: Do you know if our offer is even in the right ballpark?
Jules: Our pricing is competitive. We are cheaper.
Ron: So, why can’t you convince them that we can deliver the goods?
Jules: The problem is the contract that they already have.
Now, more simply
Ron: Do you know if our offer is even approximately the right amount?
Jules: Our pricing is competitive. We are cheaper.
Ron: So, why can’t you convince them that we can provide exactly what they need and what we promise?
Jules: The problem is the contract that they already have.
First, the idiomatic way
Ron: OK, so you need to go for the hard sell.
Jules: I thought you wanted me to build a relationship with them first.
Ron: That’s important, but you now need to cut to the chase. Show them how our system will improve their productivity.
Now, more simply
Ron: OK, so you need to use more pressure in your selling techniques.
Jules: I thought you wanted me to build a relationship with them first.
Ron: That’s important, but you now need to focus on the most important aspect. Show them how our system will improve their productivity.