Test yourself!

See how well you know the words and phrases presented in this booklet by doing the exercises below. Cover the answers at the bottom of page 23.

1. Complete each sentence below with the correct noun. We’ve given you the first two letters.

A. Our fl brand has been selling even better since the campaign.

B. As this is an up brand, it appeals to affluent singles.

C. People think of us first. We’re the to brand in our industry.

D. Their no brand is more popular in supermarkets.

E. We’re a really successful as brand because top celebrities endorse us.

F. Baby boomers seem to prefer the cheaper di brands.

2. Choose the correct options to complete the sentences.

A. Although/despite the research could cost a lot, I still believe it would be useful.

B. We partnered with them, just the same / even though their target audience is different to ours.

C. I like our online marketplace. Our competitor’s is much more attractive though/although.

D. We reached an incredible number of new customers in spite / despite of the fact that the campaign ran for only a few weeks.

E. Although/despite increasing our market share this month, we still haven’t sold many products.

3. What would you ask in the following situations? Complete the questions.

A. You want to ask what people have learned from the research. What are ?

B. You want to ask how you can make your brand look attractive to millennials. How ?

C. You want to ask where you can reach millennials. What are ?

D. You want to ask about the reasons that make your brand special compared to all the others on the market. What makes ?

E. You want to check that you have understood something. What are ?

4. Replace each German word (in italics) in the sentences below with the correct English word.

A. The (Etikett) needs to include the washing instructions.

B. I can’t believe you seriously wanted to put his (Konterfei) on the packaging!

C. Have you registered the logo as a (Handelsmarke)?

D. What will it take to

(locken) much younger consumers?