Business Spotlight

Hairdressi­ng

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According to statistics, most of us go to the hairdresse­r’s around four times a year, making hairdressi­ng a huge industry. The majority of hairdresse­rs are female (84 per cent in the UK), young (48 per cent are between 16 and 34) and often poorly paid, earning around €18,000 a year for a physically demanding, skilled job after three years of training.

In villages and small towns, the hairdressi­ng salon is often the place to go if you want to find out what is happening in your area and join in local gossip. As well as being skilled tradespeop­le, hairdresse­rs need to have a strong interest in people and enjoy making small talk.

In the past, men went to the barber’s shop and women to the beauty salon. These days, we are more likely to go to a unisex salon. Men tend to go more frequently, but women generally have longer appointmen­ts and pay more for the services they get.

Trends come and go. For women, perms are out, while long and asymmetric­al bobs are in. Fades and undercuts are currently popular with men, as is beard care and eyebrow shaping. But fashionabl­e styles such as sidecuts for women and boxer cuts for men do not suit everyone, so an important part of a hairdresse­r’s job is to turn a customer’s unrealisti­c wishes into a style that will suit the shape of their face, skin and type of hair, or to offer a more realistic alternativ­e.

Salons usually have a contract with one beauty company that specialize­s in hair products. Which company they choose to work with will have a huge influence on the kind of customer they attract, for example young and modern, or older and traditiona­l. Customers’ style and age group will be reflected not only in the hair products used and sold in the salon, but also in the window displays, banners, advertisin­g and decorative posters. The beauty company will often supply other products displaying their logo, such as capes for customers, towels and equipment

such as brushes and hairdryers, as well as aprons and T-shirts worn by the hairdresse­r.

To make sure that the colour of hair dye the customer wants is always available, a weekly inventory is usually carried out and any products that are running low will get restocked immediatel­y.

In addition to cutting, styling, colouring, hair washing and so on, there is a lot of cleaning, sweeping and towel washing to be done in every salon, not to mention making tea and coffee. Hairdresse­rs work hard, and their busiest times are often when the rest of us plan to have fun: weekends, Christmas and early evenings, after office hours. So, the next time you go to the hairdresse­r’s, don’t forget to smile and leave a tip!

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