Business Spotlight

3. More data? (7 points) 5. Science news (6 points)

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1. What’s so special? (8 points)

ANOTOGY believes the Innovation Hub is a special place, as Meri explains to Ingo Wertz, a new member of the team. Choose the correct verbs in the sentences below.

A. The Innovation Hub is a place where researcher­s incubate / intubate ideas for future products. Here, we don’t fear failure.

B. Our researcher­s advance / address the problems that key people in the industry have highlighte­d.

C. Through our work, we guess / gain insight into the needs of the industry.

D. What makes us so special? We co-work / collaborat­e closely with local universiti­es and entreprene­urs.

E. My job is to pretend / predict what innovation­s will help our customers. That’s not always possible!

F. Sometimes, we choose to enhance / envisage existing products.

G. Most often, however, our job is to destroy / develop completely new products.

H. Of course, I only approve / admit the research if I believe it will bring the company more money.

Ingo is a data analyst. He discusses with Meri why the right data is important for R&D. The words in bold in the dialogue below are not where they should be. Put them where they belong.

Meri: We’ve been living in the age of

(A) gather data for many years. What’s changing?

Ingo: Actually, right now, we have so much that people say we’re moving into the era of (B) hard data!

Meri: Seriously?

Ingo: Yes! The problem is we have almost too much data that we have to process. Too much (C) big data. It’s becoming increasing­ly difficult to make sense of it all.

Meri: I can see that.

Ingo: To tell you the truth, many companies probably (D) set too much of it. Data (E) gigantic has become more complex.

Meri: And that’s why we have the best systems that can help you interpret each data (F) mining correctly. I expect you to provide

(G) raw data to support our research and my research decisions.

During lunch, the team also discusses science topics in the news. Match the topics (A–F) to the correct news headlines (1–6).

A. microbiome

B. genome editing

C. flat-earthers

D. GMO crops

E. AI

F. cyber surveillan­ce

1. Feeding ten billion people will require genetic engineerin­g

2. Is London the centre of facial recognitio­n?

3. CRISPR technology creates baby with HIVresista­nt DNA

4. Seven signs you need a voice-controlled virtual assistant

5. Is the key to better health and well-being in our gut?

6. How the conspiracy theory took off on Youtube

 ??  ?? Innovation hubs: where growth is fast
Innovation hubs: where growth is fast
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