As with any marketing campaign, digital marketing should focus on highlighting the answers to some of the following questions: • What is your company amazing at? • Why are you different from everyone else? • What makes you the authority for it? • Why is this content relevant for your target audience? • What value does this digital campaign bring to your company? With digital campaigns, you often have very little time to capture the attention of tech-savvy consumers. In the digital world, people browsing the internet quickly move on to the next social-media post or web page.