Business Spotlight

Head-to -Head

Should companies track employee health?

- KEVIN THOMSON MATT CREAGH

YES “Health and well-being are key indicators of productivi­ty in the workplace” Kevin Thomson

NO “There’s great potential for workforce data to be misused” Matt Creagh

Employee health and wellbeing are the most important assets of any business and key indicators of productivi­ty in the workplace. In the past ten years, organizati­ons have moved away from tick-box surveillan­ce of employees to a well-being approach. About 60 per cent of organizati­ons in the UK now have a health and well-being strategy for their employees. Health tracking can give an overview of employee health. It can identify key risks so that interventi­ons can be put in place.

In the UK, 1.4 million workers suffer from work-related health problems. From 2017 to 2018, there were 541,000 workers suffering from a new case of work-related illness, and 26.8 million working days were lost because of work-related ill health. Employers have a responsibi­lity to support and empower staff to live healthier and longer lives, particular­ly as the working population ages and diversifie­s.

Technology has transforme­d corporate well-being programmes. Personaliz­ed health assessment­s are helped by artificial intelligen­ce to produce an accurate picture of individual employees. Employees get secure informatio­n about their lifestyle, nutrition and mental health; employers get an anonymous summary of that data to help them shape workforce health interventi­ons. Using digital tools, organizati­ons can identify risks and encourage positive changes in behaviour.

Most people carry a mobile phone, and tracking devices are readily available if they want to manage their own health. We need to be careful that monitoring people’s health doesn’t become a surveillan­ce tool to track employees. Staff should be made aware in advance what their data is going to be used for. We need to encourage employees using trust, respect and empowermen­t. The large tech companies that have supported this culture are the ones doing best in the marketplac­e.

Businesses struggle to find platforms that gather health data in one place. It’s a logistical challenge, and the platform must meet GDPR requiremen­ts. Privacy is a sensitive subject, and staff may be careful about giving out personal informatio­n.

Employers want to support individual­s, but they also want to see the economic returns that may be associated with some of these corporate healthcare programmes.

We are seeing increasing use of health-related data tracking, and rules should be put in place to protect workers. There’s great potential for workforce data to be misused. In the workplace, people often feel pressured to consent to sharing their data because they fear there might be repercussi­ons if they do not.

Employers can create profiles of their workers by collecting a wide range of data. A profile can be used to predict how a worker is going to perform in the future. This could lead to situations where negative inferences are drawn from profiles. In a worst-case scenario, this could lead to employers discrimina­ting against workers because of their health.

Workforce data can be used to make decisions about disciplina­ry action, hiring and firing, promotions and pay rises. This is why workers should have a voice in data-driven decisionma­king processes.

The strongest protection workers have is GDPR, which gives them legal rights to ask their employer which of their data is being held, to control the amount and type of data shared, or to demand their data be deleted. People need to know what those rights are and that they will be properly enforced.

Technology should be used for the benefit of workers, for example to make sure they are taking adequate breaks from working at their desks. Health data could be made anonymous and viewed as a whole across an organizati­on, rather than be connected to individual­s. This would enable an employer to bring well-being benefits to the organizati­on as a whole rather than focus on an individual’s health data. In the US, dataprotec­tion laws are considerab­ly more relaxed, and in the UK, there is evidence that GDPR is not being followed.

Working people have a right to a private life, and the law protects that right. So, an employer’s data collection both inside and outside the working environmen­t must not infringe anyone’s privacy rights. We are talking about health-related data, which is obviously very sensitive. We have seen a growing use by companies and their employees of technologi­cal devices such as Fitbits and sleep-tracking software. If employees are using these devices in their spare time, they might not be aware that the data is still being collected and used within a work context.

 ??  ?? Fitness: fulfilling your goals or your company’s?
Fitness: fulfilling your goals or your company’s?
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