Why a German consultant feels at home in Singapore
Singapur, ein Schmelztiegel der Kulturen, ist für ausländische Firmen als Wirtschaftsstandort attraktiv. Die Deutsche Jennifer Eisenecker machte sich dort gleich zweimal selbstständig: mit einer Beratungsfirma und einem Institut für Naturheilkunde.
“Singapore is a beautiful melting pot of different cultures,” says Jennifer Eisenecker. “It’s extremely diverse.” A former banker, Eisenecker is a regional cultural expert on Asia and runs her own consultancy firm, JIA Advisors. She is embedded in the life and culture of Singapore and eschews the description of “expat”, describing herself as “a local”.
“People here are very open-minded,” Eisenecker says. “It’s a very international environment, and this is what makes it so interesting. Singapore has done a great job in terms of being both open to different cultures and being open to businesses.”
Fascination with languages and cultures
Eisenecker is German but has spent much of her adult life in Asia, an area of the world that fascinates her. Born near Stuttgart in 1981, she recalls how languages and cultures caught her attention as a child. Every week for a year or two, she travelled across Stuttgart to attend Japanese classes while still at school. “I just thought this is an opportunity to learn another language that I have to take.” She also got her school friends of Turkish origin to teach her some Turkish. “Thanks to my parents, we travelled within Europe quite a lot when I was young,” she explains. “But I’ve always had this real curiosity just to get out there and explore different places, to broaden my horizons.” From 2001, she studied international business communication in Asia/china at