Business Spotlight

Why leaders need to focus and set priorities

Für die Erledigung zu vieler Aufgaben stehen zu wenige Mitarbeite­rinnen und Mitarbeite­r zur Verfügung. Damit Arbeiten dennoch ausgeführt werden können, ist es umso wichtiger, Schwerpunk­te zu erkennen und Prioritäte­n zu setzen.

- Von BOB DIGNEN

One reality of organizati­onal life is that companies often employ too few people to perform the work they want done. Employees are left struggling to make impossible choices between the “incredibly urgent” and the “extremely urgent”.

The ability to focus has therefore become an “ultra” competence, needed to ensure that the right things get prioritize­d in the right way while you keep strategic perspectiv­es in mind. Focus is the foundation of a fully holistic and sustainabl­e approach to work.

There are seven key aspects of focus in working life, which we can call the P.R.O.D.U.C.E. model: Purpose, Relationsh­ips, Organizati­on, Decisionma­king, Upshot, Continuous learning and Energy. Clarity and commitment in these areas will enable you to perform to your best.

Purpose

British–american author Simon Sinek explained the importance of having a clear answer to “Why?”, connecting to one’s inner drivers and committing to clearly prioritize­d outcomes. Leaders, however, seldom clarify their deeper “Why?”. Yet, without an answer, we can find ourselves in roles and responsibi­lities that don’t match our own sense of self. We then lack the focus to perform to the max. Interestin­gly, more and more organizati­ons are now asking the why question, moving beyond the mantra of profitable growth toward a bigger corporate purpose.

Relationsh­ips

Under the pressure to produce results, relationsh­ips often suffer. People struggle to find time simply to talk and build better understand­ing and deeper trust. They often interact just to get things done. And this focus on tasks gets things done and may well be rewarded in organizati­ons. High performers who neglect relationsh­ips often get promoted to high positions, while those with a more collective focus on relationsh­ips may stand out less and underachie­ve.

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Focus: essential for good leadership

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