JOURNEY INTO THE METAVERSE

The most exciting features:

HYPE TRAINERS

To make your avatar look cool in the metaverse, you can purchase NFT trainers and other digital fashion items.

The metaverse is no different to real life. It’s all about seeing and being seen – and that means wearing status symbols like the aforementioned trainers. Labels like Adidas and Nike have already released an NFT collection of trainers that you can put on your avatars or on a virtual shelf. Leading the way is the RTFKT collective, whose Nike Dunk Genesis Cryptokicks (photo above) have already become much sought-after collectibles on the largest NFT platform Opensea. But there are also jackets, caps and a winter jacket – for when it gets really cold in the metaverse. rtfkt.com

RICH AND BEAUTIFUL

Gaming is on trend in the metaverse. The Otker Collection Hotel Group offers metaverse gaming featuring its luxury destinations. The Oetker Collection hotel brand has designed a fun metaverse adventure in cooperation with the fashion styling game Drest. You travel as a stylist to an upmarket hotel like Le Bristol in Paris and have to create a look for your avatar that matches the elegant ambience of the hotel. A virtual gaming community then decides whether the look is a hit or a miss. Fashion, gaming and hotel destinations are natural partners in this venture. Drest already has experience in the field: the company has partnered with about 250 luxury brands to connect the virtual with the real world of fashion. oetkercollection.com

THE GARDEN OF FASHION

Keen to be seen as trail blazers in the virtual world, many high-fashion labels are checking out the metaverse.

In the middle of the pandemic, Italian luxury label Gucci invited us to take a walk in the virtual Gucci Garden. For two weeks, you could immerse your avatar in Gucci campaigns on Roblox and experience at first hand thephilosophy of their creative director Alessandro Michele. Decentraland recently hosted the first virtual Fashion Week at which Dolce & Gabbana and Tommy Hilfiger sent virtual models down the catwalk. Even the hype label Balenciaga, which appeals mainly to the younger generation, has responded to the trend by offering digital fashion to upgrade your avatar. blog.roblox.com