KSENIASCHNAIDER, Ukraine

Ukrainian duo Ksenia and Anton Schnaider are the creative minds behind Kseniaschnaider. Focusing on the blurred line between casual and formal wear is exactly what the brand seems to do best, initially gaining popularity in 2016 after releasing their demi-denim shorts, which took the fashion world by storm. Reflecting on her father’s first pair of jeans in the Soviet Union, Ksenia says,“he cared about them like they were luxury. He shared one pair with my mom. I think at that time I fell in love with denim.”