My Pri­vacy is None of Your Busi­ness

METROPOLE - Vienna in English - - MEDIA MONITOR -

The Aus­trian lawyer, au­thor and pri­vacy ac­tivist Max­i­m­il­ian Schrems, known for his high-pro­file case Europe vs Face­book in 2011, has launched an NGO for data pri­vacy called “Noyb – Euro­pean Cen­ter for Dig­i­tal Rights.” Noyb, an acro­nym for “none of your busi­ness,” is a non-profit or­ga­ni­za­tion based in Vienna that aims to bring in­ter­net giants, dig­i­tal busi­nesses and so­cial me­dia plat­forms to heel when it comes to pro­tect­ing per­sonal pri­vacy on­line. Noyb’s goals in­clude press­ing strate­gic court cases on be­half of users and set­ting up me­dia ini­tia­tives to fur­ther raise aware­ness on data pri­vacy. The new EU reg­u­la­tion on Gen­eral Data Pro­tec­tion is one of the linch­pins for their work, as it the­o­ret­i­cally grants am­ple pro­tec­tion to Euro­peans’ pri­vate data, but is of­ten ig­nored or cir­cum­vented by multi­na­tional giants. Noyb aims to raise €250,000 by Jan­uary 31 through crowd­fund­ing, 85 per cent of which they col­lected at the time of writ­ing.

NEED TO KNOW

If you want to chip in to help pro­tect your dig­i­tal pri­vacy, the newly founded Aus­trian NGO Noyb is happy to get sup­port.

WHAT OTH­ERS SAID

“We have solid pri­vacy laws in Europe, but we need to col­lec­tively en­force them, to bring pri­vacy to the liv­ing room of users. Noyb will work on mak­ing pri­vacy a re­al­ity for every­one.” – Max Schrems, Noyb chair­man

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