Creatives.

Similarly, today’s job market is full of

“Creative” used to be an adjective describing someone’s talents; now, it means the persons themselves. I think: Are you too uncreative to qualify a real noun with that adjective? Do you need a creative person to help you with this?

I remember seeing a German ad many years ago for a popular brand of footwear: “Shoes for was the slogan. As a native English speaker, I wondered at the abuse of my language — at the time, it really was abuse. Since then, I’ve heard native speakers use the word “actives.” Looks like the German shoe company was ahead of its time.

While on the subject of nominalizing words that aren’t nouns, I wrote something on my Facebook page recently about my cat being sick. A friend commented: “A million I really hope my cat gets better soon because I don’t want a million feels.

So, even if you read my column regularly — thank you — I still don’t want you to follow me, and I certainly don’t want to influence you. I just hope to inspire you and to make you think — actively, creatively, and with feeling.