PALLE STENBERG

Nudie Jeans is proud to be the first to use organic cotton. In 2005, it was difficult to find but we didn’t give up and now, in 2020, all the cotton we use in both our apparel and our denims is either 100% organic cotton or 100% organic and fair-trade cotton. This is an important first step in the production process, which greatly reduces the environmental impact.

Reuse and resell are the ultimate in sustainability as they close the loop completely. At Nudie Jeans, we do this to scale and are proud of having repaired 63,281 pairs of jeans and collected 11,573 pairs that go towards our re-used jeans.

Denim is trendless and seasonless. Right now, people want to be part of this movement towards fully transparent and sustainably produced products that they can both rely on and know what they stand for.