WeAr (Japanese)

PAUL MARCIANO

- CO-FOUNDER & CHIEF CREATIVE OFFICER, GUESS GUESS

We introduced denim performanc­e fabrics, which completely changed the way we wear denim. The athleisure trend has heavily influenced denim; the consumer is looking for comfort, performanc­e and innovative fits. But the most important innovation is the sustainabl­e manufactur­ing techniques and technologi­es that we at are proud to embrace fully

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