WeAr (Spanish)

PALLE STENBERG

CO-OWNER, NUDIE JEANS

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Nudie Jeans is proud to be the first to use organic cotton. In 2005, it was difficult to find but we didn’t give up and now, in 2020, all the cotton we use in both our apparel and our denims is either 100% organic cotton or 100% organic and fair-trade cotton. This is an important first step in the production process, which greatly reduces the environmen­tal impact.

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