RENZO ROSSO

FOUNDER, DIESEL PRESIDENT, OTB GROUP

I think that Diesel’s Jogg Jeans were definitely a milestone innovation in denim globally. It really represents a new generation of denim, a revolution led by us. The beauty of denim from the outside and a sweat-fabric feel from the inside. Jogg Jeans became a new hybrid product category at Diesel, combining two staples of casual wear: denim and jersey.