MARCO LANOWY

MANAGING DIRECTOR, ALBERTO

No other fabric has had to satisfy such different demands over the course of time and has experienced so many innovations. The development ranges from traditional Japanese denim to robust work trousers by Levi Strauss, and the increasing addition of stretch yarns, which made a rigid fabric elastic and thus provided more freedom of movement and greater comfort for the wearer. Process changes making denim dyeing and washing more sustainable.