JULIEN BORN

CHIEF COMMERCIAL OFFICER, THE LYCRA COMPANY

In my view, it is our patented Lycra dualfx technology, as it was the engine behind the super stretch and skinny denim revolution. We don’t create fashion trends, but our product innovations can open up endless design possibilities and allow entrepreneurs in this category to turn ideas into denim garments that will not only look stylish, but provide fit and comfort to consumers. I am confident to state that fiber or fabric technology will drive the next major denim revolution.