Azer­bai­jan to be rep­re­sented by na­tional stand abroad by year-end

Azer News - - Front Page - By Kamila Aliyeva

Azer­bai­jan will be rep­re­sented by a na­tional stand at sev­eral in­ter­na­tional ex­hi­bi­tions un­til the end of the year, act­ing chair­man of Azer­bai­jani Ex­port and In­vest­ment Pro­mo­tion Foun­da­tion (AZPROMO) Yusif Ab­dul­layev said at a press con­fer­ence on Septem­ber 6.

These ex­hi­bi­tions will be held in Rus­sia, France and China.

“Un­til the end of 2018, we plan to present Azer­bai­jan by a na­tional stand at sev­eral other ex­hi­bi­tions, the first of which will be held in Moscow in late Septem­ber. This is the fa­mous World Food ex­hi­bi­tion, and this year Azer­bai­jan, as in the past, is a part­ner of this ex­hi­bi­tion. In Oc­to­ber, our coun­try will be rep­re­sented at the SIAL ex­hi­bi­tion in Paris. This ex­hi­bi­tion, which will be held from Oc­to­ber 21 to 25, is one of the largest food ex­hi­bi­tions in the world. Then it is planned to par­tic­i­pate in two ex­hi­bi­tions in China, which will be held in Novem­ber. One of them is the ex­hi­bi­tion of al­co­hol pro­duc­tion Provine in Shanghai, in which we al­ready par­tic­i­pated last year,” Ab­dul­layev said.

He also noted that by the end of 2018, sev­eral more ex­port mis­sions are planned to be sent to for­eign coun­tries. In ad­di­tion, ac­cord­ing to the head of AZPROMO, it is planned to cre­ate a num­ber of shop­ping, wine and tea houses over the next four months.

“In the re­main­ing months of 2018, we plan to send ex­port mis­sions to Mon­go­lia, Kaza­khstan, Turkey, Bul­garia, Saudi Ara­bia, the United Arab Emi­rates and Ger­many. Two mis­sions will be sent to Rus­sia: one - to Moscow and the other one - to St. Petersburg. In ad­di­tion, we plan to send another ex­port mis­sion to China. As for the trade houses, this tool bring ben­e­fit grad­u­ally, and there­fore we want to open trad­ing houses in Ak­tau and War­saw by the end of the year. In ad­di­tion, we in­tend to open a wine and tea house in Rus­sia,” he said.

He went on to say that Azer­bai­jan is aimed at in­creas­ing trade re­la­tions with China.

With this pur­pose a spe­cial Azer­bai­jani pavil­ion will be opened in the Chi­nese city of Luzhou in late Septem­ber, ac­cord­ing to the head of AZPROMO.

“This pavil­ion is planned to be opened on Septem­ber 28. It will fea­ture var­i­ous Azer­bai­jani prod­ucts, which, in­ci­den­tally, are in great de­mand in the Chi­nese mar­ket. It es­pe­cially con­cerns wines and other al­co­hol prod­ucts. Vis­i­tors to the pavil­ion will have the op­por­tu­nity to pur­chase Azer­bai­jani prod­ucts of var­i­ous types. Some of the goods have al­ready been de­liv­ered to China, another part is planned to be de­liv­ered in the near fu­ture,” he said.

In the course of the last mis­sion to China and par­tic­i­pa­tion in ex­hi­bi­tions be­tween the com­pa­nies of Azer­bai­jan and China, a sig­nif­i­cant num­ber of agree­ments were reached on the sup­ply of Azer­bai­jani prod­ucts, and the wine house of Azer­bai­jan in Urumqi was opened.

The trade turnover with China amounted to al­most $1.3 bil­lion last year, which is 33 per­cent more than in 2016. Ex­ports have in­creased by 63.75 per­cent to $443.8 mil­lion, and im­ports by 21.4 per­cent to $854.5 mil­lion over the year, in ac­cor­dance with the data of the Azer­bai­jani State Cus­toms Com­mit­tee. Mean­while, the trade turnover be­tween the two coun­tries to­taled $616,402 mil­lion in the first half of 2018.

China is a huge op­por­tu­nity and a pri­or­ity mar­ket for Azer­bai­jan. In May 2016, Azer­bai­jan Ex­port and In­vest­ment Pro­mo­tion Foun­da­tion (AZPROMO) opened a rep­re­sen­ta­tive of­fice in China to sup­port and en­cour­age re­la­tions be­tween the two coun­tries’ busi­ness­men, as well as to pro­mote the ex­port of Azer­bai­jani goods to the Chi­nese mar­ket and at­tract China’s lead­ing in­vest­ment funds to the Azer­bai­jani econ­omy.

In Jan­uary 2018, Pres­i­dent Il­ham Aliyev signed a de­cree on amend­ing the pro­ce­dure for de­ter­min­ing and reg­u­lat­ing the pay­ment mech­a­nism for part of the ex­penses paid from the state bud­get for or­ga­niz­ing ex­port mis­sions to for­eign coun­tries, study­ing for­eign mar­kets and mar­ket­ing ac­tiv­i­ties, pro­mot­ing the “Made in Azer­bai­jan” brand to for­eign mar­kets, the re­ceipt by lo­cal com­pa­nies of cer­tifi­cates and patents in for­eign coun­tries in con­nec­tion with ex­ports, re­search pro­grams and ex­port de­vel­op­ment projects.

Ac­cord­ing to the de­cree, this year the num­ber of ex­port mis­sions that can be or­ga­nized with the par­tic­i­pa­tion of Azer­bai­jani en­trepreneurs in one cal­en­dar year has been in­creased from 10 to 25. Also, the num­ber of in­ter­na­tional fairs and ex­hi­bi­tions, where a na­tional stand can be pre­sented with the par­tic­i­pa­tion of Azer­bai­jani busi­ness­men was in­creased from five to ten.

Pro­mo­tion of the “Made in Azer­bai­jan” brand on for­eign mar­kets be­came one of the pri­or­i­ties of the coun­try’s for­eign eco­nomic pol­icy.

The ex­port mis­sions play an im­por­tant role in ex­pand­ing non-oil ex­ports and pro­mot­ing the do­mes­tic made prod­ucts. To date, Azer­bai­jan Ex­port and In­vest­ment Pro­mo­tion Foun­da­tion (AZPROMO) has or­ga­nized 13 ex­port mis­sions to 10 for­eign coun­tries-Ger­many, Afghanistan, Pak­istan, Qatar, Kaza­khstan, Hun­gary, China, Rus­sia, the United Arab Emi­rates (UAE) and Saudi Ara­bia.

Ex­hi­bi­tions, or­ga­nized by the state bring ex­cel­lent re­sults. Na­tional en­trepreneurs took part in dif­fer­ent in­ter­na­tional ex­hi­bi­tions-Gul­food 2017, Prowein, ANUGA, World­food Moscow 2017 and the In­ter­na­tional Ex­hi­bi­tion of Wines and Al­co­holic Bev­er­ages in Hong Kong to pro­mote the brand.

Pres­i­dent Il­ham Aliyev signed the de­cree on large-scale pro­mo­tion of lo­cal non-oil prod­ucts in for­eign mar­kets as “Made in Azer­bai­jan” on Oc­to­ber 5, 2016.

This de­cree in­cludes nine dif­fer­ent sup­port mech­a­nisms to stim­u­late ex­ports and pro­mote “Made in Azer­bai­jan” abroad. De­pend­ing on the sup­port mech­a­nisms, the costs re­lat­ing to their re­al­iza­tion are fully or par­tially cov­ered by the state bud­get.

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