Na­tional de­signer presents his mar­velous col­lec­tion at NY Fash­ion Week

Azer News - - Culture & Lifestyle - By La­man Is­may­ilova

Every Septem­ber, celebri­ties, fash­ion in­flu­encers, me­dia all come from around the world gather at New York City to see fash­ion col­lec­tions of fa­mous cloth­ing de­sign­ers.

Fa­mous Azer­bai­jani de­signer Ru­fat Is­mayil has pre­sented his new col­lec­tion "Power of Fire" at New York Fash­ion Week. His col­lec­tion "Power of Fire" was show­cased at the leg­endary fash­ion-plat­for­mSpring Stu­dio on Septem­ber 7.

"Power of Fire" is a col­lec­tion of the spring / sum­mer sea­son of 2019. It in­cludes 30 out­fits. The fash­ion col­lec­tion was cre­ated man­u­ally us­ing semi-pre­cious stones and so­phis­ti­cated em­broi­dery. In gen­eral, about 40 peo­ple worked on its cre­ation.

New York Fash­ion Week, held in Fe­bru­ary and Septem­ber of each year, is a semi-an­nual se­ries of events when in­ter­na­tional fash­ion col­lec­tions are shown to buy­ers, the press and the gen­eral pub­lic. It is one of four ma­jor fash­ion weeks in the world, col­lec­tively known as the "Big 4," along with those in Paris, Lon­don and Mi­lan.

Ru­fat Is­mayil (b. 1981 in Baku Azer­bai­jan) is the Cre­ative Di­rec­tor and Co-Founder of "AFFFAIR" brand. He is in­volved in the Col­lec­tion De­sign and leads the in­no­va­tive and cre­ative lab of the gar­ment pro­duc­tion line.

As a teenager he started mod­el­ing for fash­ion houses, which brought him the ti­tle of Best Model of Azer­bai­jan in 2000. He con­tin­ued work­ing as a model for ma­jor names such as Paco Ra­banne and Valen­tine Yu­dashkin. Soon his pas­sion for fash­ion shifted from mod­el­ing to cre­at­ing his own brand.

He de­cided to move to Is­tan­bul to pur­sue the launch of his own la­bel. That has been the be­gin­ning of "AFFFAIR" as it is now. Ru­fat is in­volved in all the ar­eas of es­tab­lish­ing a col­lec­tion from de­sign and cre­ative di­rec­tion, to be­ing in charge of the tex­tiles and gar­ment pro­duc­tion fac­tory.

More­over, Ru­fat Is­mayil was rec­og­nized as the best Turk­ish de­signer by Turk­ish As­so­ci­a­tion of Fash­ion De­sign­ers.

Ru­fat pre­sented his unique and imag­i­na­tive col­lec­tions in Italy, Iran, Turkey, UAE and other coun­tries.

His men's cloth­ing col­lec­tion was shown at Pitti Uomo 2015, the most im­por­tant In­ter­na­tional event for menswear and men ac­ces­sories col­lec­tions.

The world's lead­ing fash­ion publi­ca­tions, in­clud­ing Vogue mag­a­zine (Italy) wrote about fash­ion col­lec­tion cre­ated by the Azer­bai­jani de­signer.

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