For­eign­ers to rep­re­sent Land of Fire in their video clips

Azer News - - Country Guide - By Ab­dul Ker­imkhanov

Tourism is one of the most prof­itable ar­eas in the world econ­omy. There­fore, Azer­bai­jan aims to de­velop this sphere by all pos­si­ble means.

The coun­try en­joys a great po­ten­tial for the de­vel­op­ment of tourism. Na­ture, cli­mate, his­tor­i­cal mon­u­ments, cui­sine, rich cul­ture of the peo­ple and other fac­tors lay the foun­da­tion for the de­vel­op­ment of many ar­eas of tourism. There are wide op­por­tu­ni­ties for Azer­bai­jan to be rec­og­nized as a tourist des­ti­na­tion in the world.

The Azer­bai­jani Tourism As­so­ci­a­tion (AZTA) has ex­panded the range of tourism ad­ver­tis­ing tools and now be­gan to col­lab­o­rate with artists.

For the first time, the As­so­ci­a­tion be­came the or­ga­nizer of the video clips of "AVITATOR" band in Baku, the soloist of which is fa­mous Ukrainian singer Bo­jena Dar, AZTA re­ported. As­so­ci­a­tion has re­ceived spe­cial per­mits to shoot two clips, tak­ing into ac­count the per­form­ers' wishes. The first clip "Bride" was filmed near the Hey­dar Aliyev Cen­ter and at the Sea­side Na­tional Park. There has also been a pre­sen­ta­tion of the clip re­cently.

An­other clip from the singer Bo­jena Dar was filmed in Icheri She­her and Hey­dar Aliyev In­ter­na­tional Air­port. The pre­sen­ta­tion of this clip is sched­uled for Fe­bru­ary 2019.

The head of the Azer­bai­jan Tourism As­so­ci­a­tion, Nahid Ba­girov, noted that fu­ture co­op­er­a­tion with art rep­re­sen­ta­tives, which will be used as a means of pro­pa­ganda for tourism, will be suc­cess­ful.

"Re­gard­less of the lan­guage of mu­sic, given the love for it and its wide dis­tri­bu­tion, I be­lieve that our new ap­plied tool will be a more ac­cu­rate form of pro­pa­ganda and will be able to win a wide au­di­ence. Be­cause with the help of the pro­vided clips and with the help of daily lis­ten­ing to mu­sic, peo­ple will be able to see places of in­ter­est to tourists and of course the tourist will want to visit Azer­bai­jan to see these places and get to know them bet­ter," Ba­girov said.

The Azer­bai­jan Tourism As­so­ci­a­tion ex­pressed grat­i­tude to the Hey­dar Aliyev Cen­ter, the Hey­dar Aliyev In­ter­na­tional Air­port, the Icheri She­her and the Sea­side Na­tional Park ad­min­is­tra­tion for its sup­port in the pro­mo­tion of the coun­try's tourism po­ten­tial.

AZTA, which has been op­er­at­ing for more than 10 years, has so far pro­moted tourism po­ten­tial of Azer­bai­jan at global events, in­clud­ing in­ter­na­tional ex­hi­bi­tions and con­fer­ences, and or­ga­nized in­for­ma­tion tours abroad in co­op­er­a­tion with diplo­matic mis­sions and busi­ness rep­re­sen­ta­tives.

Tourism in Azer­bai­jan is de­vel­op­ing rapidly, and to sup­port the flow of for­eign vis­i­tors, com­pre­hen­sive ac­tiv­i­ties are car­ried out.

Azer­bai­jan is en­gaged in the ef­forts to di­ver­sify the non-oil econ­omy, and tourism in­dus­try is one of the promis­ing sec­tors to con­trib­ute to the achieve­ment of this am­bi­tious goal.

Thanks to all these, the coun­try has im­proved its tourism per­for­mance in the Travel and Tourism Com­pet­i­tive­ness Re­port 2017 re­leased by ex­perts of the World Eco­nomic Fo­rum (WEF).

The coun­try ranked 71st among the most im­proved economies in 2017, hav­ing risen by 13 places in the global rank­ing.

The State Statis­tics Com­mit­tee of Azer­bai­jan had ear­lier re­ported that in Jan­uary-Au­gust 2018, 1,976,900 for­eign­ers and state­less per­sons from 193 coun­tries ar­rived in Azer­bai­jan, which is 8.5 per­cent more com­pared to the cor­re­spond­ing pe­riod of 2017.

In Jan­uary-Au­gust, the num­ber of arrivals from the Gulf coun­tries in­creased (with the ex­cep­tion of the UAE and Iran).

Com­pared to the same pe­riod of 2017, the num­ber of vis­i­tors from these coun­tries in­creased 2.2 times, in­clud­ing cit­i­zens of Saudi Ara­bia and Bahrain - 2.4 times, cit­i­zens of Qatar - 1.9 times, Iraqis - 19 per­cent and cit­i­zens of Oman - 9.5 per­cent.

The num­ber of arrivals in Azer­bai­jan from the UAE de­creased by 5.6 per­cent and from Iran by 25.4 per­cent.

The to­tal num­ber of arrivals from the Gulf coun­tries in­creased by 0.5 per­cent, which amounted to 433,600 peo­ple.

In gen­eral, ev­ery fifth per­son who ar­rived in Azer­bai­jan was from the Gulf coun­tries.

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