Ali Nehme

Managing Director of Digital, Starcom Mediavest Group (SMG) MENA the diversification of this channel to cover new players. The other thing is the investment in data from both the global and regional players. They will focus on giving access to that data on their own inventory to create a closed eco-system. Finally, mobile will keep on growing especially in the offline tracking and data field, as advertisers want to use mobile in a more effective way.