The key is to back your online campaigns with offline media.
What has been the biggest barrier for clients to plan and implement integrated digital campaigns? And what advice do you have for digital marketers?
Some of the clients didn’t see the shift in attention/consumption and still believe traditional media has the biggest reach. Although this is still true in some industries, digital marketers should help their client see the potential reach of online and digital, not only in numbers, but in results! They should study the target audience well to maximise the conversion rate and the ROI.
How have mobile and digital technologies affected the way you carry out design and branding?
The availability of a certain name on the major social media platforms as well as the availability of a .com domain are becoming a constraint for the client in the naming process of certain brands. The design of online material has also to take into consideration the recommended sizes and guidelines in terms of text used inside a visual. Since most of the online content is consumed on mobile or tablets all websites need to be adapted and optimised for mobile to offer the best user experience for the visitors and to Brand leaders want a partner who can work seamlessly across the whole spectrum of paid, owned and earned media as well as all the new and old platforms. The distinction between types of agencies has shrank, and the ability to deliver a whole package has become the core competency for any marketing related company. How do you stand out to win the pitch?
At Quakevision we do believe that being specialised in Digital Media will give us by far extended expertise and all the time to focus on enhancing our know-how. When we receive a request from our clients for media booking services whether for radio, TV or be compliant with Google and the other search engines requirements.
While browsing will become solely on mobile platform in the coming two years, we would imagine all websites converting into Apps…but then again, how many apps will you install on your mobile/tablet? Maybe apps will shrink again to become mobile sites… Remember the newbie saying “Can you please install the internet on my PC?”
Founder / CEO Quakevision
outdoor, we simply refer them to other professionals in our network with whom we usually work.
Today, Quakevision is a Kitchen for well-known reputable agencies, and is handling campaigns for many big brands on Social Media and Google Paid Search.
Social and digital is core now to everything we do. Are clients requiring increased digital creative solutions? If so, what are the types of digital strategies that clients in the region are looking for the most?
So far, clients are shifting into building digital communities to stay in touch with their customers and to attract new ones. At Quakevision we provide solutions to manage Web, Mobile and Social Media from one place.
So far we have built Facebook games for many clients including Boconcept