Dentsu Aegis Network and The Hub enter New Partnership in Jordan

Dentsu Aegis Network announced a new partnership with The Hub in Jordan. With offices based in Amman, The Hub, which has been operating in Jordan since 1991, will take full responsibility for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country.

Speaking of the agreement, General Manager Carat Levant said: “The opportunities in this market are endless and this partnership will form the foundation for future expansion plans in the Levant. With a shared vision and working synergies, we expect this to be the beginning of a mutually beneficial relationship for both agencies and our clients."

CEO, The Hub, added: “This partnership paves the way for us to provide our local and regional expertise while also learning and developing with a global network. The partnership will provide equal opportunity for both parties and create a momentum for future opporutnites.we are proud to be the first local agency to take this courageous step”

The Hub counts brands such as IKEA, Mitsubishi, Maserati and Dubai Islamic Bank among its clientele. Moving forward, The Hub will service Carat clients Microsoft, adidas, Mastercard and Reebok on a local level, with the merged businesses jointly managing any new business opportunities.