Dentsu Aegis Network MENA has launched a media investment and strategic partnership division called Amplifi. The purpose of Amplifi is to unite the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability funct

Michael Nederlof,

“It’s an important milestone for us to officially launch Amplifi in MENA. To form that matrix integrating investment management, media partnerships, technology and content empowered by data under Amplifi allows us to leverage the group’s scale and develop innovative solutions for our clients across all of our agencies.”

Simon Woodward,