EPICA HEADS FOR BERLIN

Epica announced that it would become the first global creative awards to introduce a Virtual Reality category, recognising the work that agencies are doing with the Oculus Rift and similar devices.

Other new categories have been added this year among which a Humour category. Epica also unveiled its latest advertising campaign, which reminds entrants that it helps them “get noticed”. Created by Barcelona design agency Vasava, the campaign includes Epica’s distinctive pyramid logo and the brand positioning “A different angle on creativity.”

Epica is the only global creative prize judged by an independent jury of journalists working for marketing and communications titles. More than 40 magazines and websites are on the jury including Arabad with additional media partners joining also this year.

“These new partners and categories continue the evolution that began in 2012 when the awards went global for the first time,” said Epica editorial director Mark Tungate. “...We’re growing stronger in Latin America. We’ve always been proud of the fact that we enable the media to celebrate advertising – the fuel of the free press. But the advertising industry has branched out into many different areas of creativity. This is reflected in our new categories and our choice of Berlin, one of the world’s most creative cities.”

After Ljubljana, New Delhi and Amsterdam, the Epica ceremony will move to Berlin in November 16-19, 2015.