A Pizza Box that Turns into a Projector

Pizza Hut wants to do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that's the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors. Designed by Ogilvy Hong Kong, the advertising stunt uses boxes with a perforated, pop-out hole in the side of the box. A very unique pizza table (also called a pizza protector) then serves as the projector's lens. Slip the plastic lens into the hole, and then use the pizza table's legs to prop up your smartphone inside the box. The contraption then blows up your phone's display onto any nearby wall. Even better, there are four different boxes, each of which comes with a separate movie download via a QR code. They're called Slice Night (for horror fans), Anchovy Armageddon (for science-fiction), Hot & Ready (for romance), and Fully Loaded (for an action flick). The box itself is fittingly called the "Blockbuster Box." Of course, a very dark room is needed to be able to make out anything from the "projector". All in all, the idea is quite cool and the association of the brand with entertainment is pretty relevant, which makes the whole experience all in fun and the initiative welcomed and applauded.