Spafax Ex­pands Mid­dle East­ern Op­er­a­tions

ArabAd - - PEOPLE -

Global con­tent and me­dia agency Spafax is ex­pand­ing its Dubai of­fice.

has been pro­moted to Vice Pres­i­dent, In­ter­na­tional Me­dia and Coun­try Man­ager, Spafax UAE. Nick will be in charge of de­vel­op­ing new dig­i­tal as­sets and driv­ing new busi­ness and prod­uct de­vel­op­ment. Dur­ing Nick’s ten­ure at Spafax, which be­gan in Lon­don in 2005, he re­vamped the Lon­don me­dia op­er­a­tion and helped build Spafax’s po­si­tion as the in­ter­na­tional leader in the com­mer­cial­i­sa­tion of in­flight me­dia.

has been pro­moted to Di­rec­tor of Sales, and will sup­port Nick in the on­go­ing op­por­tu­ni­ties for cur­rent and new clients. Jelle has been man­ag­ing in­flight sales at Spafax’s Dubai of­fice since 2007. “We are com­mit­ted to the growth of our busi­ness in­ter­ests in the Mid­dle East and are proud to be in­vest­ing in the de­vel­op­ment of our me­dia sales ser­vices,” says EVP, Global Cor­po­rate De­vel­op­ment, Spafax. “Our track record of suc­cess in avi­a­tion me­dia po­si­tions us firmly at the fore­front of our new dig­i­tal fu­ture.” Spafax is us­ing a for­ward-think­ing ap­proach to in­flight me­dia that will help with new prod­uct de­vel­op­ment and in­cre­men­tal an­cil­lary rev­enue streams across all con­sumer touch­points – from AVOD to new on­board con­nec­tiv­ity plat­forms. Nick and Jelle have led the de­vel­op­ment of Emi­rates in­flight me­dia re­sult­ing in con­sis­tent yearover-year rev­enue growth and firmly es­tab­lish­ing Spafax’s po­si­tion as a lead­ing me­dia agency in the UAE. The de­vel­op­ment of th­ese new roles is set to add ex­cit­ing new Spafax ser­vices to the UAE re­gion, help­ing ex­pand the agency’s propo­si­tion to clients.

Mike Shackle

Jelle De Mey

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