Spafax Expands Middle Eastern Operations
Global content and media agency Spafax is expanding its Dubai office.
has been promoted to Vice President, International Media and Country Manager, Spafax UAE. Nick will be in charge of developing new digital assets and driving new business and product development. During Nick’s tenure at Spafax, which began in London in 2005, he revamped the London media operation and helped build Spafax’s position as the international leader in the commercialisation of inflight media.
has been promoted to Director of Sales, and will support Nick in the ongoing opportunities for current and new clients. Jelle has been managing inflight sales at Spafax’s Dubai office since 2007. “We are committed to the growth of our business interests in the Middle East and are proud to be investing in the development of our media sales services,” says EVP, Global Corporate Development, Spafax. “Our track record of success in aviation media positions us firmly at the forefront of our new digital future.” Spafax is using a forward-thinking approach to inflight media that will help with new product development and incremental ancillary revenue streams across all consumer touchpoints – from AVOD to new onboard connectivity platforms. Nick and Jelle have led the development of Emirates inflight media resulting in consistent yearover-year revenue growth and firmly establishing Spafax’s position as a leading media agency in the UAE. The development of these new roles is set to add exciting new Spafax services to the UAE region, helping expand the agency’s proposition to clients.