Endemol Shine Group’s New Commercial Partnerships Team

Global content creator, producer and distributor, Endemol Shine Group announced a new Commercial Partnerships Team, bringing together the Shine 360° and Endemol international commercial teams under one roof. The newly formed team will connect and support Endemol Shine Group’s local commercial teams around the world, sharing ideas, innovation and best practices. Areas of focus will include international brand partnerships, licensing & merchandising, brand management and digital products. The new team will be managed by

who is promoted to Managing Director, Commercial Partnerships. Scherer's responsibilities will include identifying and investing in new strategic opportunities and ventures both from within and outside the company. In this capacity, he will be joined by who takes up the role of Director of

Branco Scherer

Lorraine Burgess

Commercial and Digital Development. Director of Brand Development

also joins the new team, focusing on brand management for global properties generating significant licensing and merchandising business, including established hits such as Masterchef, The Biggest Loser and Mr Bean. Also joining the Commercial Partnerships Team are Director of Brand Relations and Director of Brand Partnerships

The pair’s remit includes rolling out local brand partnerships internationally and managing multi-territory sponsorship, product placement and brand integration deals across platforms. will work hand in hand with Endemol Shine Group’s branded content teams around the world including the sales and brand partnership teams at the company’s digital channel network Endemol Beyond.

Frances Adams

Ingrid Akkerman

Mark Rosenegk.

Akkerman Rosenegk

Tom Jeans

joins the team as Director of Commercial and Business Affairs. Working alongside Mark Rosenegk, Jeans will be responsible for initiating and rolling out international licensing deals whilst also supporting Endemol Shine Group’s teams around the world with local deals in each market.

Senior Manager, Digital Products and Director of App Development, will oversee the development of in-house digital products including apps and games that can be adapted for entertainment brands in markets around the world. “Bringing together the people behind the success of Shine 360° and the Endemol Commercial Board creates a world-class team of commercial talent with an exceptionally broad range of experience and expertise,” said Branco Scherer. “The key objective is to connect and support all our local commercial talent around the world, whilst exploring opportunities in new areas of business with exciting worldwide potential.”

Karen Maldoy,

Joe Pietroni,