Ad Spot

“Goodvertising” Powerful Social Issues

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said: “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share those two campaigns we recently spotted, which champion socially and environmentally aware causes and are good examples of advertising used for good causes.