Reference

Cullers, R (2014, August 25). GAP’S New Celebrity Ads Tell Us to ‘Dress Normal’. What Does That Mean Exactly? Adweek Retrieved from http://www. adweek.com/adfreak/gaps-new-celebrityads-tell-us-dress-normal-what-does-meanexactly-159703 Diaz, A, Zmuda, N (2014, August 27). David Fincher Brings ‘Positive Anxiety’ to GAP’S Fall Campaign. Advertising Age Retrieved from http://adage.com/article/ cmo-strategy/david-fincher-elevates-dressnormal-gap/294738/ Dua, T (2014, October 22). Did GAP do more harm than good with #dressnormal? Digiday Retrieved from http://digiday.com/brands/inside-gapsfall-2014-campaign-dressnormal/ GAP Inc. Retrieved from http://www. gapinc.com/content/gapinc/html/aboutus/ ourstory.html Silva, T (2014, September 9). The GAP’S Strange New Ad Campaign The Huffington post. Retrieved from http://www.huffingtonpost.com/ tom-silva/the-gaps-strange-new-adcampaign_b_5786990.html