Sarah Beydoun

Beydoun, the creative director and founder of Sarah’s Bag, is one of the first designers in Lebanon to bring Middle Eastern pop culture into the mainstream, reviving and reinventing the region's rich traditions of craftsmanship, embroidery, crocheting and textile making. Launched in 2001, her line of handmade handbags and accessories is designed around the skills of prisoners and ex- prisoners she has personally trained and worked with for the past fifteen years. If I were to find a creative solution for the trash crisis in Lebanon, I would design eye-catching, colour-coded and attractive bins for people to easily dispose of their waste in on the streets. In addition to that, I think recycling needs to become every Lebanese’s second nature, and therefore I would also design a special line of recycling bins for the home that make sorting garbage easier. All of this should be underpinned by a public awareness campaign, which I think could be a community effort pioneered by Lebanese artists and creatives.