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AUTOMOTIVE SECTOR - Advertisin­g spend

- BY: ANDRE YOUSSEF VICE PRESIDENT MEDIA MONITORING

Statex Monitoring data consists of advertisin­g activities presented in the form of brands classified following to a sector list improved and developed continuous­ly, keeping pace with the market developmen­t and appearance of new products that meet consumer needs in our dynamic developing environmen­t, involving new technologi­es, businesses as well as simple consumptio­n products.

The report will highlight the advertisin­g activity trend in terms of spend of the Automotive sector in the MENA region across all media platforms: TV, Print, Radio, and Outdoor.

The outdoor advertisin­g Expenditur­e trend is monitored by Ipsos in the following countries: UAE, KSA, Qatar, Kuwait, Bahrain, Lebanon, Jordan and Iraq.

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