Advertising and marketing veteran recently announced the establishment of a diversified event management, media and production company, dubbed It mainly focuses its activities on sport ceremonial events, exhibitions and grand openings. sat with him to dis

Arabad The new dimension that Resonance projects is the ability to exploit local and international qualifications to organise and produce events with distinguished creativity, accuracy and execution.

Pierre Haddad

'Resonance'.

After a long experience in marketing, advertising and brand development, what prompted you now to make your move independently into event production and management?

I am glad that you asked this question. In a way the step we took at Resonance is part of the natural progression in the media and communication arena in the Middle East. My experience in marketing and advertising and my extensive involvement in event production and management lead me to the conclusion that it is time