ArabAd - - ADTALK -

> Fol­low­ing a multi-agency com­pet­i­tive re­view, has re­newed its part­ner­ship with Me­di­avest with an ex­panded scope to cre­ate a con­sol­i­dated hub for off­line and online media buy­ing and plan­ning, per­for­mance mar­ket­ing, so­cial media man­age­ment, and branded con­tent cre­ation and dis­tri­bu­tion. > has been ap­pointed as Egypt’s postal ser­vice cre­ative agency af­ter a three-month re­view. The agency will be in charge of craft­ing a cam­paign that cel­e­brates Egypt Post’s 150 years. It will also fo­cus on rais­ing aware­ness about the postal ser­vice cur­rent prod­uct of­fer­ings, and will be sup­ported by lo­cal media agen­cies Lead and Al Ahram. > Dubai based advertising agency,

is re­new­ing its col­lab­o­ra­tion with wasl Prop­er­ties & wasl Cor­po­rate, af­ter a highly com­pet­i­tive pitch process that saw seven agen­cies, in­clud­ing sev­eral MNCS, com­pete for the busi­ness. As part of the re­newed con­tract, Spark* has been re­tained to han­dle the cre­ative advertising so­lu­tions, for both wasl Prop­er­ties & wasl Cor­po­rate, an ac­count it has been han­dling for the past three years. wasl was es­tab­lished in 2008 by the Dubai Real Es­tate Cor­po­ra­tion (DREC) to over­see the man­age­ment of its as­sets and grow its real es­tate port­fo­lio. Its main ob­jec­tive is to strengthen Dubai’s po­si­tion as the premier hub to live and work in, and at the same time be the ul­ti­mate des­ti­na­tion for tourists.

Emi­rates NBD

Hori­zon FCB Cairo

Spark* Mid­dle East

MD Spark*, Yusuf Pin­gar and Head of Mar­ket­ing/cor­po­rate Wasl, Niveen Tolba

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