United Against Drugs
Mentor Arabia, a non-governmental organisation has recently launched its antidrug social awareness campaign entitled “ma btefre2 ma3i” (“it doesn’t matter to me”) featuring Lebanese TV host and actress
and the renowned Saudi football Player,
The TVC’S shooting took place in Beirut under the supervision of Bobolink Creative Boutique, marking a change for both celebrities as they address the sensitive topic of drug addiction.
director of Media and Communications at Mentor Arabia explained the reason behind choosing Aimée and Sami to be the ambassadors for this social campaign, noting that both
Aimée Sayah
Sami Al Jaber.
Ahmad Jaber,
are influential characters within their respective fields. Sayah is a young TV personality who communicates well with the youth, while Jaber is a sports icon and symbol for the young Arab generation interested in sports.
Sayah declares she is happy to join this campaign and that cooperating with Mentor Arabia against an issue as serious as drug addiction is a realisation of her role to speak to the youth and spread awareness.
Al Jaber mentioned the importance of social media integration in this kind of social campaign, and the different ways to communicate it with the youth through his social media presence and interaction.
Mentor Arabia is about to officially launch their campaign in a press conference that will be held in Beirut during the first week of September where both celebrities will be present.