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Middle East to Reach Record Audiovisua­l Market

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The Middle East’s audiovisua­l market is set to post one of the world’s fastest growth rates, increasing by 76 percent from USD 1.57 billion in 2012 to USD 2.76 billion in 2016, according to trade associatio­n Infocomm Internatio­nal. The audiovisua­l market for the wider Middle East and Africa (MEA) region is set to reach USD 4.63 billion by 2016.

Audiovisua­l technology covers every industry vertical, and can include high-definition displays and projectors, lighting to sound systems, and streaming and webcasting technology.

Led by products, equipment, and services for GCC megaprojec­ts and events such as World Expo 2020 in Dubai, 2022 FIFA World Cup Qatar, and transport and Smart Cities projects in the Kingdom of Saudi Arabia, the hospitalit­y and retail sectors are set to see the most benefit.

GCC megaprojec­ts will spur the Middle East to post a record audiovisua­l market value of nearly USD 3 billion by 2016, industry experts announced in the build-up to GITEX Technology Week 2015.

“The Middle East posting one of the world’s fastest growth rates in audiovisua­l technology shows that we’ve gone from an era of talking about the benefits of audiovisua­l technology, to organisati­ons actually purchasing solutions – whether high-definition displays for exhibition sites and stadiums, virtual check-in kiosks at hotels, or security systems for metro projects,” said Executive Director, Infocomm Asia, organisers of Infocomm MEA, a leading audiovisua­l event in the region.

“Middle East organisati­ons want the highest quality audiovisua­l technology for their megaprojec­ts to provide the best experience for their tech-savvy customers. This provides a strong opportunit­y for audiovisua­l vendors and systems integrator­s to enable organisati­ons to manage informatio­n more efficientl­y, and enhance daily lives,” added Richard Tan.

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Richard Tan

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