BRANDS

> In a highly competitive local F&B scene, here is a new comer, which is definite to stand out with its novel yet trendy concept of finger food offerings. Founded in August 2014 by architect/designer, and videographer,

Umami Finger Food is the first kitchen to introduce the umami taste to Lebanon. Through this independent fine catering kitchen run by Maya the baker and Soha the cook, the team guarantees an exclusive tasting experience. Umami ingredients are deep in taste making no room for processed condiments, at all! What makes eating pockets such a pleasant experience: the taste is there without feeling the heaviness derived from flavour enhancers and preservatives. Same thing goes for the bread making using the world’s oldest, most back-to-basics recipe. Umami's Brand identity has also been given a particular attention and was created by both partners. In fact everything related to UMAMI is created by the two. All that is combined with customdesigned distinguished package: Umami’s wooden boxes where one can create personal pocket selection. The idea is that everyone gets to try a bit of everything, to share, to taste; food that encourages conversation, which is what every party or gathering needs! Avoiding package waste, a plus service of passing by at any convenient day to pick up empty boxes is provided. Discovered by Japanese scientist Ikunae Ikeda, Umami is human’s fifth taste together with bitter, sweet, sour and salty. Umami is derived from the Japanese word Umai delicious and Mi taste. Minimal as Japanese (often compared to “sushi”) and caring as Oriental (generous), Umami Finger Food has made a noticeable entry on the F&B local market.