Wins

> has won Clarks Middle East’s PR account, and will be in charge of consulting the shoe brand on communications, events, and press functions.

president Clarks MENA explained having selected the Ketchum team as it “demonstrated clear consumer and brand understanding and some great ideas,” which the company is eager to see take shape while the Clarks business enters its next phase of growth across the Middle East and Africa. Speaking about the win, Managing Director of Ketchum RAAD Middle East expressed his enthusiasm to be working alongside the Clarks Middle East team, He also noted “The fashion industry is exponential in the Middle East market, and is a key sector to tap into.”