ArabAd

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> the national airline of the United Arab Emirates (UAE), has appointed the to handle its global digital and social marketing activities, following a competitiv­e pitch process recently held. Cheil is now responsibl­e for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performanc­e-based marketing, analytics and reporting. Etihad Airways will be served by Cheil’s global network of specialism­s, with its digital specialist­s, The Barbarian Group, taking primary responsibi­lity for driving best-in-class digital and social marketing for the airline.

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