Wins
> the national airline of the United Arab Emirates (UAE), has appointed the to handle its global digital and social marketing activities, following a competitive pitch process recently held. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in all digital and social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting. Etihad Airways will be served by Cheil’s global network of specialisms, with its digital specialists, The Barbarian Group, taking primary responsibility for driving best-in-class digital and social marketing for the airline.