ArabAd - - ADTALK -

> the na­tional air­line of the United Arab Emi­rates (UAE), has ap­pointed the to han­dle its global dig­i­tal and so­cial mar­ket­ing ac­tiv­i­ties, fol­low­ing a com­pet­i­tive pitch process re­cently held. Cheil is now re­spon­si­ble for de­liv­er­ing Eti­had Air­ways’ strat­egy and cre­ative in all dig­i­tal and so­cial chan­nels. The agency will also sup­port Eti­had Air­ways with per­for­mance-based mar­ket­ing, an­a­lyt­ics and re­port­ing. Eti­had Air­ways will be served by Cheil’s global net­work of spe­cialisms, with its dig­i­tal spe­cial­ists, The Bar­bar­ian Group, tak­ing pri­mary re­spon­si­bil­ity for driv­ing best-in-class dig­i­tal and so­cial mar­ket­ing for the air­line.

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