Keif’s Massive OOH Campaign in Dubai

Keif Restaurant spent a whopping five million Dirhams on an impactful full fledge outdoor campaign, launching the brand in Dubai. Countless advertising budgets spent by restaurant chains in Dubai, paled in comparison, making this unprecedented strategic choice, a definite bold move for Keif Restaurant. For this campaign, the tools were many among which excellent strategic locations in Sheikh Zayed and Al Wasol roads (city entrance and exit roads); impactful scaffolding advertisements in Sheikh Zayed road.; countless lampposts in Mabel Ali, Al Wasol road., Jumeira, Dubai media city, Internet city, Tecom site C; full bus shelter branding in high traffic locations and finally numerous “mupis” targeting Dubai’s residential areas. Keif Restaurant’s owner explained to Arabad that this massive outdoor campaign aims to raise awareness for both the brand and its location.