Briefly de­scribe the evo­lu­tion of your blog.

My blog started out a few years ago as an anony­mous side-pro­ject; it was an out­let for writ­ing out my thoughts and com­men­tary. In the be­gin­ning, it didn't fall into a par­tic­u­lar style or cat­e­gory. Then, it didn't bother me although I know, when you start a blog, you should have a main pur­pose. The more I wrote, the more mine came into fo­cus and I re­alised my con­tent grad­u­ally re­volved around the coun­try and cul­ture. Even when I'd travel, what I would write about would al­ways come back to home. I some­times joke that it's my on­go­ing love let­ter to Le­banon.

How did you first de­cide to launch?

It wasn't this big mon­u­men­tal de­ci­sion. I wrote a piece about glob­al­i­sa­tion and de­cided to start a blog just to throw it into the abyss of the in­ter­net and then I just kept writ­ing. It was ther­a­peu­tic in a way but I didn't think it would be­come what it is to­day. My blog is like a baby that I nur­tured and grew with. What it rep­re­sents for me is a mir­ror of my own evo­lu­tion as a twenty-some­thing com­ing into her own. I'm very pro­tec­tive of it. I don't want it to be cor­rupted and I like how it's ma­tured.

What makes your con­tent unique in your opin­ion?

I've been told that it's my voice that dif­fer­en­ti­ates it which is a great com­pli­ment. With all posts, I try to stay gen­uine and I pour a lot of my­self into what I write about. Be­cause my top­ics tend to re­volve around Le­banon and my ex­pe­ri­ences as a young adult here, I feel like I'm shar­ing a per­sonal jour­ney which is some­thing I don't delve into in per­son right away. I'm a guarded in­di­vid­ual so ex­press­ing my­self in a raw man­ner for an au­di­ence is an in­ti­mate process but peo­ple con­nect to the hon­esty.

What mo­ti­vates you to keep go­ing with your blog­ging af­ter all this time?

It was al­ways some­thing that I did for my­self and I think that's why I still feel pas­sion­ate about putting time into it. It helped me de­velop my writ­ing skills but it was also a pro­ject that pushed me out of my own com­fort zone. It fed my cu­rios­ity by giv­ing me a rea­son to ex­plore my own coun­try, ask more ques­tions, and doc­u­ment thoughts that would've oth­er­wise evap­o­rated. It's sim­i­lar to a dig­i­tal jour­nal in that you can look back on what you learned or once thought but also have a record of where you've been and how much you've changed over time. I re­cently left my job at Leo Bur­nett Beirut in or­der to take ad­van­tage of the ‘flex­i­bil­ity of my youth’. I'm un­teth­ered at the mo­ment and I want to use this time to put my­self to the test, per­son­ally and pro­fes­sion­ally. I'm look­ing for op­por­tu­ni­ties that will chal­lenge me.

Bambi’s Soap­box hosts the cul­tural, so­cial and artis­tic in­sights of its founder, de­signer and art di­rec­tor Farah Ber­rou.

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