Social Media

We picked five of the most active Lebanese brands on Instagram and underwent a comprehensive analysis of the different facets of their recent activity on the platform.

Note: all the data listed below was finalised as of September 26, 2015. Given that social media is a perpetually evolving medium and Instagram is a vibrant platform in itself, numbers may have changed significantly by the time you’re reading this article.

Roadster has redirected all its focus lately towards their black burger. Most of their posts for the month of September included photos of the black burger, a lot of which being fan submissions, in addition to different variations of their campaign template (an all-black template with two hands on both sides marking the shape of the burger), all while using the accompanying hashtag

their Instagram posts featured some of their other dishes and desserts, in addition to the usual delivery posts.

Zaatar W Zeit’s Instagram feed is home to appetising pictures of their wraps, dishes and desserts, most of the posts being shared by fans who are usually tagged in the caption, in addition to the usual delivery posts, featuring various orders from their customers. They in each of their captions and use a simple green template in the color of their logo when making announcements.

Classic Burger Joint has been focusing mostly on reposts from fans, featuring appetising pictures of their burgers, in addition to photos of the Classic Burger Truck every time the truck moves to a new location. Their ‘burger addict’ rubber bracelets and stickers also appear regularly on their Instagram feed.

Crepaway’s Instagram feed features more elaborated designs than their competitors, in addition to the usual pictures of their different dishes and desserts. Their designs are simple, catchy and colorful and they rely on firsthand photography more than fan shares, although they do post pictures shared by their visitors from time to time.

Almaza is one of the best Lebanese brands in terms of real-time marketing. They always jump at the occasion to create timely and witty posts as seen on their Instagram feed. However, their posting frequency is much lower than other Lebanese brands. In addition to their timely captions and templates, a lot of their pictures feature their beer bottles either spotted in different settings or arranged into a certain shape.

Roadster Diner | @roadsterdiner Posts: 1,586 Followers: 49.1k Following: 7,165 #roadsterdiner (5125 posts) #Whygoblack (921 posts) Average likes per post (based on last 15 posts): 1,044 Average comments per post (based...

Zaatar W Zeit | @zaatarwzeit Posts: 1609 Followers: 46.9k Most used hashtag: posts) Average likes per post (based on last 15 posts): 1,147 Average comments per post (based on last 15 posts): 26 Dominant color:...

Crepaway | @crepaway Posts: 637 Followers: 16.3k Following: 5,722 Most used hashtags: #crepaway #foodies #Lebanon Average likes per post (based on last 15 posts): 502 Average comments per post (based on last 15 posts): 20 Dominant...

Classic Burger Joint | @classicbrgr 1549 : 20.5k 536 #burgeraddict #03BURGER #classicburgerjoint used mostly by people boasts 2580 posts Average likes per post (based on last 15 posts):...

Almaza | @almazaleb Posts: 229 Followers: 5,860 Following: 95 Most used hashtags: #alamza #haydajawna Average likes per post (based on last 15 posts): 504 Average comments per post (based on last 15 posts): 43 Dominant colour: red ...